The Global Meaningful Travel Map

Willamette Valley Visitors Association

Discover stunning waterfalls, historic towns, and over 700 wineries in this picturesque region, perfect for hiking, cycling, and unforgettable adventures.

About Our Destination
The Willamette Valley is celebrated for its world-class agriculture, including over 700 wineries that dot the hillsides of this rolling region also referred to as Oregon Wine Country. But wine isn't the only thing the Willamette Valley is proud to show off. When you visit you can explore everything from thundering waterfalls to historic communities and some of the best hiking and cycling trails in the Pacific Northwest. Come along for a journey you won’t soon forget. When you visit you'll be welcomed by wild wonders like cascading waterfalls, thrilling mountain biking trails, historic covered bridges, quaint small towns and so much more. The Willamette Valley Visitors Association (WVVA) is conscious of the impact tourism has on local communities and the environmental stability of the region. In order to make positive change for the organization, the tourism industry, and visitors to the Valley, we are shifting the focus from mere promotion to destination protection of our communities and our environment.

Impact
WVVA is committed to being conscious of its impact on society, including social and environmental, to make positive change for the organization, the tourism industry, and visitors to the Valley. We recognize we have a responsibility to our communities, our environment, and ethical business practices. In the Willamette Valley, a commitment to sustainability is becoming a way of life, shifting focus from mere promotion to destination protection. Responding to the need for climate goals, a new framework became visible—regenerative tourism. Balancing transformative travel and destination development, this approach harnesses the potential of travel as a positive force, promoting conscious experiences and regenerative growth. The Willamette Valley Visitors Association (WVVA) recognizes that specific communities have been excluded from feeling welcome, safe, and represented in the Willamette Valley region. We acknowledge this with humility and a responsibility to important and challenging work ahead. We are committed to upholding policies, ideals, and practices that hold our association accountable, and ask for persistent efforts toward making the Willamette Valley region accessible and enjoyable to all visitors and residents, regardless of their individual identity. WVVA is dedicated to building an organization that mirrors and honors the diversity within the Willamette Valley, by inviting, supporting, and sustaining a diverse workforce and partner base. The Willamette Valley Visitors Association commits to the demanding and necessary work of remaining inquisitive, focused, and fearless in the face of inequality. We believe through aligned efforts we can affect change in our region, our industry, and ourselves.

You can reach us at: marketing@willamettevalley.org