The Global Meaningful Travel Map

South Africa

This destination boasts stunning landscapes, diverse wildlife, rich culture, and vibrant cities, offering unforgettable adventures for every traveler.

About
South African Tourism is the official marketing arm of the South African government, responsible for promoting the country as a premier destination for leisure, business, and events tourism, both domestically and internationally.

South Africa is a land of breathtaking natural beauty and an incredible array of diverse experiences. From exploring 21 expansive national parks and embarking on exhilarating wildlife safaris to discovering 12 UNESCO World Heritage Sites and immersing yourself in rich cultural heritage, South Africa offers endless opportunities for adventure. With nearly 2,000 miles of pristine coastline, vibrant metropolitan cities, and awe-inspiring landscapes, it’s a place where every traveler, from thrill-seekers to those in search of relaxation or affordable luxury, can experience the freedom to be truly present, embracing each moment and creating a journey that’s uniquely their own.

Known for its warm and welcoming people, South Africa provides visitors with an authentic and enriching experience, leaving them inspired, rejuvenated, and eager to return. Whether on a budget or looking for high-end luxury, South Africa delivers exceptional value and unforgettable memories, making it the ideal destination for all types of travelers.

Impact
In South Africa, responsible travel and sustainability are deeply embedded in our DNA. From the early 20th century, forward-thinking initiatives such as the establishment of the Kruger National Park were designed not only for conservation but also to foster innovative public-private partnerships that reinvest safari tourism revenue into wildlife protection and community development.

In 1996, South Africa made history as the first country in the world to adopt responsible tourism as an official policy—prioritizing the conservation of wildlife and natural resources, protecting the environment, and respecting local cultures, all while maximizing benefits for local communities. This vision remains our guiding principle to this day.

South Africa is a treasure trove of natural wonders, and safeguarding these for future generations is our foremost priority. This includes protecting our iconic wildlife, preserving 12 UNESCO World Heritage Sites, maintaining 21 national parks, and ensuring the integrity of nearly 2,000 miles of pristine coastline, as well as fostering the incredible diversity of our flora and fauna.

Our commitment to conservation is deeply intertwined with our rich cultural heritage and is the cornerstone of South Africa's thriving tourism sector. Here, conservation is not just about preserving nature—it’s a holistic approach that enhances the lives of both travelers and the communities they visit. It’s about reducing environmental impact, uplifting local communities, and ensuring that the history and culture of South Africa are preserved for generations to come.

For more information, please contact Justin Barnette at justin@southafrica.net