The Global Meaningful Travel Map

Turespaña

Turespaña

Spain offers diverse experiences, from UNESCO sites to vibrant cities, with a focus on sustainability, rich culture, and warm hospitality for all travelers.

About
Turespaña is Spain’s national tourism agency, promoting the country internationally as a sustainable, high-quality, and inclusive destination. Working with regional and local partners, Turespaña helps position Spain as a global tourism leader.

Spain offers a rich mix of experiences—from 50 UNESCO World Heritage Sites and 16 National Parks to vibrant cities, historic villages, and diverse cultural traditions. Its renowned gastronomy, warm hospitality, and year-round festivals appeal to all kinds of travelers.

Sustainability is central to Turespaña’s mission. Through strategic marketing and national tourism plans, the organization champions responsible travel that protects the environment, preserves heritage, and supports local communities—ensuring tourism benefits everyone.

Impact
Turespaña is committed to sustainable tourism that protects the environment, supports local communities, and strengthens the economy. In line with Spain’s Sustainable Tourism Strategy 2030, we aim to preserve cultural and natural heritage, improve quality of life, and enrich the visitor experience.

Supported by over €2 billion from the EU’s Next Generation plan, Spain is investing in Tourism Sustainability Plans focused on green transition, energy efficiency, cultural preservation, and accessibility.

Turespaña drives this shift through global marketing, trade events, and a dedicated Sustainable Tourism platform. We promote Spain as a sustainable destination, attract responsible travelers, and lead in tourism data and policy.

Spain’s progress includes 50% renewable energy use, Europe’s top carbon-neutral high-speed rail, 400+ eco-certified accommodations, 40% protected land, and the most Blue Flag beaches in Europe. We also actively support rural and community tourism.

Together, these efforts ensure that tourism benefits both people and the planet.