Peru
PERU
About Our Destination
Welcome to Peru, a land where ancient civilizations, living cultures and extraordinary biodiversity converge to create one of the most remarkable destinations on Earth. From the peaks of the Andes to the depths of the Amazon, Peru has been a crossroads of cultures for more than 5,000 years, shaping a territory where history, nature and people coexist in constant evolution.
Across Peru, coastal, Andean, and Amazonian communities keep their traditions alive through ancestral weaving, ceramics, ceremonial dances, music, and cuisine. The country’s geography is equally diverse, stretching from the Pacific desert to the high Andes, cloud forests, and the headwaters of the Amazon.
Beyond iconic wonders like Machupicchu, Peru invites travelers to explore living heritage, enjoy a globally acclaimed gastronomy, and discover ecosystems in one of the most biodiverse countries in the world. Its vast network of routes, growing connectivity, and diversity of experiences make it possible to journey through millennia of culture and nature in just a few days.
Peru is a place where every experience transforms, bringing visitors closer to breathtaking landscapes, the people who inhabit them, and the stories that give them meaning.
Sustainable Impact
Peru’s vision for tourism is rooted in sustainability, community empowerment and the regeneration of cultural and natural heritage. The country’s strategy prioritizes the involvement of local communities, ensuring that tourism directly benefits those who safeguard traditions and ecosystems.
Initiatives such as the National Community-Based Tourism Strategy or conservation allies from SERNANP (National Service for Protected Natural Areas) promote inclusive development and responsible travel practices. Community enterprises—from Andean weaving cooperatives to Amazonian ecotourism associations—co-design experiences that protect biodiversity, strengthen identity, and ensure fair economic opportunities. In addition, PROMPERÚ actively promotes sustainable tourism by giving visibility to community-led initiatives featured in the Meaningful Travel Map, connecting them with the commercial value chain and fostering direct positive impact on local communities. This approach reinforces regenerative principles by ensuring that tourism benefits flow equitably, while celebrating Peru’s living cultures and safeguarding its natural heritage.
By integrating cultural and natural heritage into its tourism offering, Peru preserves ancestral knowledge and appeals to travelers in search of authentic, enriching and sustainable experiences. Guided by a commitment to regenerative tourism, our country invites the world to travel with purpose, discovering a destination that inspires transformation and protects the legacy of future generations.
For more information, please contact: cberrocal@promperu.gob.pe
Image credits:
- Comunidad Cusco (© Daniel Silva - PROMPERÚ)
- Balsa de Totora en la Isla de Los Uros - Lago Titicaca (© Karina Mendoza - PROMPERÚ)
- Coporaque (© MINCETUR - Estrategia Turismo Comunitario)
- Bosque de las Nuwas - San Martin (© Conservation International)