About
Norway is a land where nature and culture are deeply intertwined. Towering fjords, cascading waterfalls, and Arctic wilderness define the landscape, while small communities keep ancient traditions alive through food, craftsmanship, and storytelling. Whether you’re hiking under the midnight sun or dog sledding through snow-covered valleys, Norway offers immersive travel experiences that are both awe-inspiring and rooted in local values.

As one of the world’s leaders in sustainable tourism, Norway invites travelers to go beyond the iconic scenery and connect meaningfully with people and places. Across the country, you’ll find initiatives that preserve biodiversity, support Indigenous Sámi culture, and promote circular economies in both cities and rural villages. From farm-to-fork dining to community-led experiences in coastal fishing towns and mountain hamlets, Norway delivers a powerful blend of nature, culture, and conscience.

Impact
Norway’s tourism industry is built on a foundation of sustainability, community partnership, and cultural integrity. The country’s official tourism strategy emphasizes low-impact travel, local value creation, and long-term preservation of natural and cultural resources. From fjord-side villages to Sámi communities in the Arctic north, Norway is advancing a national movement that puts responsibility at the heart of the visitor economy.

Local businesses and destinations are prioritizing environmental stewardship through renewable energy, carbon-reduction initiatives, and conservation-led tourism. Indigenous Sámi tour operators offer authentic cultural experiences while retaining full ownership and control of their narratives, supporting both cultural preservation and economic empowerment. Many enterprises are committed to inclusive hiring practices, gender equality, and creating opportunities for youth and newcomers in rural areas. Across Norway, travelers can engage with social enterprises, regenerative farms, rewilding projects, and community-led outdoor adventures that deliver direct benefits to local people and ecosystems.

Norway’s approach is not just about protecting what is beautiful — it’s about sharing it in a way that sustains and strengthens communities for generations to come.