Sweden

Visit Sweden

Visit Sweden

Experience a destination where nature thrives, sustainable living is prioritized, and inclusivity is celebrated, making it a welcoming haven for all travelers.

About
Discover a country where nature is always present. In our cities, in our innovations and in our minds. Our nature has affected what we eat, where we live and how we live. Welcome to Sweden – a destination of a different nature.

Impact
Sweden has much to offer as a sustainable tourism destination. With accessible nature, a lifestyle deeply connected to the outdoors, innovative dining experiences that respect both people and the environment, and local cultural offerings rooted in thoughtful design and architecture, Sweden invites visitors to explore a way of life built around balance and sustainability.

Sweden is also known for its openness and inclusivity, with LGBTQ+ rights deeply embedded in its social fabric. This inclusive reputation has made Sweden a favored destination for the international LGBTQI community—a place where you can walk hand-in-hand with whomever you love and simply be yourself. Recognized as one of the world’s most progressive and welcoming countries, Sweden has hosted EuroPride three times in Stockholm and Gothenburg, and co-hosted WorldPride in Malmö and Copenhagen in 2021. According to the International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA), Sweden ranks among Europe’s most LGBTQI-friendly nations.